When I review a book, it's more about me putting into words my own reactions to what I've just read. My reviews aren't critical in that I don't give a critique. That's not my place. I write down my emotions, I squee, I grumble, I try to explain why I liked or didn't like the book in words I might use over a cup of coffee with my friend. I wish I could write those insightful critiques, those clever and humourous reviews that everyone seems to like and reblog or totally hate and call the reviewer a bully.
So my reviews might not be things of epic beauty, but they will be heartfelt. :)